MONTH 01
Strategic Objective
Eliminate noise by disqualifying 90% of the market. We aim for a "high-resolution" target pool where the value prop has immediate relevance.
Deliverable
Locked ICP Profile
Assumption
Buying Intent > Size
Addressable Pool
0
Baseline: Filtered Universe
Tier A Accounts
0
Weekly Warm-ups
0
Expected Response
0
MONTH 02
Conversations & Signal
Founder-Led (Tier A)
Personalization
0
Systematic (Tier B)
Persona Pools
0
Business Dialogues
0
MONTH 03
Leverage & Revenue
- 4-6 Discovery Calls
- 1-2 Paid Pilots
- MMF Calibration
Validation Capital
Expected:
$3k – $10k
Pipeline Goal
$80,000
Realized Revenue
$25,000
ICP Selection Filters
Hard Filters
- • Series A/B Funding Status
- • No dedicated GTM leadership
- • English-speaking ecosystem
Signals
- • Active Founder Presence
- • Sales Role Hiring
- • Tech Stack Match
| Stage | Output |
|---|---|
| Jan: Diagnosis | 80 High-Signal Leads |
| Feb: Dialogue | 12 Direct Replies |
| Mar: Revenue | $10k Validation |